A Beauty Marketing Agency That Builds Your Growth and Hands You Control
We build the marketing system your beauty, skincare, or supplement brand runs on, plug it into the platforms your buyers actually use, and hand you every account from day one.
- Buyers find your product for the result it delivers, not just your brand name
- You show up when someone asks ChatGPT what actually works for their skin or their stack
- Claims that survive an FTC or FDA review before they go live, not after a listing gets flagged
- Reporting built around first orders and repeat purchase rate, not likes and reach
Our Partners
Thank you for trusting Tabula as your growth partner.
You're a $1–10M beauty, skincare, or supplement brand.
So why does growth keep depending on the next viral post?
Your visibility lives on a platform you don't own
The algorithm shifts and your traffic shifts with it.
There’s no page ranking for what your product actually does, only a feed that resets every time you stop posting.
Your agency holds the accounts
The ad accounts, the analytics, the creator contracts.
Built on rented platforms, run through logins you don’t control.
Every claim gets softened before it ever launches
Ingredient and efficacy claims draw FTC and FDA scrutiny, so the copy that would actually differentiate you gets watered down into the same “clean,” “glow,” “hydrating” language everyone else in the category already uses.
We build the marketing system. You own it. We run it together.
Without Tabula
- Your ad accounts and creator contracts sit inside an agency's login
- Reports lead with engagement and reach
- Your product and ingredient claims get written generically
- Losing the agency means losing your ad history
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- Every account, from Meta to your affiliate program, sits under your name
- Reports show first orders and repeat purchase rate
- Copy built to say something real about your formula and still clear review
- Leaving is an afternoon of handing over logins, the relationships stay yours
Marketing for beauty, skincare, and supplement brands, built as one system
Paid Ads
Meta and TikTok ads aimed at the exact routine or result someone's already searching for, run in accounts that stay yours no matter who's managing them.
SEO
Buyers search for the ingredient, the result, or the routine, not your brand name, at least not yet. We build pages around what your product does and get you ranking.
GEO
Shoppers now ask ChatGPT and Google's AI what actually works for their skin before they open a retailer's site. We write your pages so those answers cite you.
Web Development
A site built around your formula and results, not a template, with a checkout that doesn't lose the sale on mobile.
Social Media
Creator and UGC content that builds the reviews and social proof buyers check, plus a calendar that survives launch week.
Your Tabula
The whole system, from positioning through messaging, handed over as something you fully own and control.
Beauty, Skincare & Supplement Sub-Sectors
Beauty marketing: built on platforms you don’t own, sold to buyers who trust reviews over ads.
Beauty, skincare, and supplement brands share a structural risk most B2B brands don’t have: growth depends heavily on platforms and creators outside your control, and a single claims-substantiation issue can pull a listing down overnight.
Beauty, Skincare & Supplement Sub-Sectors
Skincare and cosmetics brands
Building organic and paid visibility for the ingredient or result buyers actually search, not just the brand name
Beauty tools and devices
Bridging the DTC-and-retail split without undercutting either channel
Beauty brands selling into major retailers
Protecting DTC margin and pricing without conflicting with retail partners
Beauty marketing: built on platforms you don’t own, sold to buyers who trust reviews over ads.
Beauty, skincare, and supplement brands share a structural risk most B2B brands don’t have: growth depends heavily on platforms and creators outside your control, and a single claims-substantiation issue can pull a listing down overnight.
Supplement and wellness brands
Messaging that survives an FTC or FDA substantiation review without going generic
Clean and indie beauty brands
Building review velocity and creator relationships that outlast any one viral moment
Subscription and replenishment brands
Marketing built around reorder rate, not just first-order CAC
Our approach How We'd Run Your First 90 Days
Here is how we would handle the first 90 days.
Weeks 1–2 · Audit and claims mapping
Weeks 3–6 · System build
Weeks 7–12 · Run and adjust
How We Help Two Ways We Can Help
Growth Partnership
We plug into your team as the growth engine you can’t yet hire in-house. Website upkeep, SEO, GEO, a monthly report, and a standing strategy call, included from day one. Add paid social, email, or influencer management as you scale.
Built for a beauty or supplement brand where the founder is still approving every post. One strategist runs your account end to end, with a performance share tied to what actually sells. Six-month start, month-to-month after.
Purchase Your Tabula
We build your full system and hand it over: positioning by product line, the channels worth your budget, messaging that survives a claims review, a site built around your results, and a way to measure all of it.
You own it outright on delivery, with up to six months of support included. Move into a Partnership whenever it makes sense.
From first call to first day
Three Steps to Grow
Free audit and discovery call
Tell us how a follower actually becomes a customer for you: which platform drives it, how often they come back, and where the drop-off happens.
You’ll leave with an SEO and content audit either way, whether or not you sign with us.
We build your growth system
We build a six-month channel plan around your budget, get positioning and creator strategy live inside the first month, and put every account in your name, not an agency’s.
We run it and grow as partners
We run the plan, report against first orders and repeat rate every week, and move budget toward whatever’s actually converting.
Ninety days in, you’ll see the early movement. A brand doesn’t get built in a quarter, and we won’t pretend otherwise.