GEO | Generative Engine Optimization

Professional GEO Services that make your business the answer AI gives.

We optimize your business for AI search, so when your buyers ask ChatGPT, Claude or read a Google AI Overview, your brand is the one it recommends.

Work with senior strategists and strengthen your Google rankings at the same time, because great GEO is great SEO.

Our Partners

Thank you for trusting Tabula as your growth partner.

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Your buyers are asking AI.
Are you the answer?

Search is changing faster than any channel ever has, and most businesses are about to get left behind. Three things are happening at once:

Your buyers now ask AI, and you don't show up

More people ask ChatGPT and read Google’s AI Overviews instead of scrolling results. If the AI doesn’t mention you, you simply don’t exist to them.

You have no idea if AI recommends you

You can’t see whether ChatGPT, Gemini, or AI Overviews are citing your business, so you can’t do anything about it.

GEO is new, and full of hype and scams

It’s the perfect market for snake oil, and dangerously hard to tell who actually knows how to do this from who is guessing.

The businesses that win AI search now will own it for years.
Start investing in GEO today and succeed tomorrow.

What we do

We make your business

the answer AI gives.

professional SEO services

Search is splitting in two.

People still Google, but more and more they ask ChatGPT, Claude, Gemini, and read Google’s AI Overviews.

GEO (Generative Engine Optimization) is how your business becomes the answer those AI tools give. 

Almost no one is doing it yet. It’s an early advantage.

We get you cited and recommended across ChatGPT, Gemini, and Google’s AI Overviews. Plus, the same work ranks you in traditional search engines too. 

Everything you do online, your content, your site, your reviews, shapes how AI sees and recommends you. So we treat every decision as a search decision.

professional seo services

Great GEO is great SEO.

The same work that gets you cited by AI, strong content, a clean technical foundation, and real authority, is exactly what ranks you on Google. You do not choose between them. One effort wins both, which is why we build for both from day one.

Your Free Audit

It all starts with a free audit better than most.

We get on a free 30-minute call and show you your website as you have never seen it before.

Most owners tell us they learn more in those 30 minutes than in years with other agencies.

We take real pride in making complex things simple. By the end, you will actually understand what is happening, what is holding you back, and what to do about it.

Even if you never work with us, you leave far more informed and able to make a smart decision.

No jargon. No pressure. Just a clear, honest look at where you stand.

Our Deliverables

Everything included, nothing hidden

Content Built for AI

We structure your content so AI can quote and cite it.

AI recommends sources it can understand and trust.

We create and shape content that answers real buyer questions in a way AI can pull from directly.

Answer-focused content mapped to the questions your buyers ask AI

Clear, quotable structure that AI can lift and cite

Topical depth that signals real expertise

Content that serves both AI and human readers

Entity & Schema

We help AI understand who you are and why to recommend you.

AI models rely on structured signals to understand your business.

We make those signals unmistakable.

Entity optimization so AI knows exactly what you do

Schema and structured data across your key pages

Consistent business information everywhere it appears

Knowledge-graph and profile alignment

Authority & Citations

We build the trust that makes AI recommend you.

AI recommends brands the wider web already trusts. We earn that trust the right way.

Digital PR and mentions on reputable sites

Citations and references that AI models weigh

Reviews and reputation signals

Link-worthy assets that earn attention naturally

Technical Foundation

We make sure AI can actually read your site.

If AI crawlers cannot access or understand your site, none of the rest matters. We keep the foundation clean.

Crawlability and indexing for AI and search engines

Site speed and Core Web Vitals

Clean architecture and structured markup

Ongoing website management and maintenance

SEO Crossover

Because the same work ranks you on Google too.

GEO and SEO run on the same foundation.

Everything we do to win AI search also lifts your traditional rankings, so you get two channels from one effort.

Higher Google rankings alongside AI visibility

One connected system, not two separate bills

Full detail on our SEO Services page

AI Visibility Tracking

We show you exactly where you stand in AI search.

You cannot improve what you cannot see.

We track your presence across the tools your buyers use, so you always know if it is working.

Mentions and cited pages across ChatGPT, Gemini, and AI Overviews

AI visibility tracked over time, in plain language

Pages That Convert

Optimized for 2026

Strong AI Prompts

Content Built for AI

We structure your content so AI can quote and cite it.

AI recommends sources it can understand and trust.

We create and shape content that answers real buyer questions in a way AI can pull from directly.

Answer-focused content mapped to the questions your buyers ask AI

Clear, quotable structure that AI can lift and cite

Topical depth that signals real expertise

Content that serves both AI and human readers

Entity & Schema

We help AI understand who you are and why to recommend you.

AI models rely on structured signals to understand your business.

We make those signals unmistakable.

Entity optimization so AI knows exactly what you do

Schema and structured data across your key pages

Consistent business information everywhere it appears

Knowledge-graph and profile alignment

Authority & Citations

We build the trust that makes AI recommend you.

AI recommends brands the wider web already trusts. We earn that trust the right way.

Digital PR and mentions on reputable sites

Citations and references that AI models weigh

Reviews and reputation signals

Link-worthy assets that earn attention naturally

Technical Foundation

We make sure AI can actually read your site.

If AI crawlers cannot access or understand your site, none of the rest matters. We keep the foundation clean.

Crawlability and indexing for AI and search engines

Site speed and Core Web Vitals

Clean architecture and structured markup

Ongoing website management and maintenance

SEO Crossover

Because the same work ranks you on Google too.

GEO and SEO run on the same foundation.

Everything we do to win AI search also lifts your traditional rankings, so you get two channels from one effort.

Higher Google rankings alongside AI visibility

One connected system, not two separate bills

Full detail on our SEO Services page

AI Visibility Tracking

We show you exactly where you stand in AI search.

You cannot improve what you cannot see.

We track your presence across the tools your buyers use, so you always know if it is working.

Mentions and cited pages across ChatGPT, Gemini, and AI Overviews

AI visibility tracked over time, in plain language

Pages That Convert

Optimized for 2026

Strong AI Prompts

Tabula logo black

Our approach Six Steps to Great GEO

Step 1
Step 1

Free Discovery Call

We start with a free conversation. We learn about your business, your goals, and where you are stuck, and we tell you honestly whether we are the right fit. No pressure, no obligation.

 

Plus, you walk away with actionable recommendations.

 
 
No commitment
Step 2
Step 2

Your Custom Proposal

You get a proposal with three options, built around your business, budget, and goals. Every proposal is priced and structured differently because every business is different.

 

You choose the path that fits. No one-size-fits-all packages.

 
Three options, tailored to you
Step 3
Step 3

Onboarding

The moment you sign, you get a live project tracker to watch every task in real time, plus a shared Google Drive with all your frameworks and documents.

 

You see everything we do, from the first 48 hours.

 
Full transparency from day one

Step 4
Step 4

Strategic Planning

We begin with your Strategic Knowledge Reports. Real research on your customers and industry, pulled straight from the source. Forums, Reddit, Discord, social media, and reviews.

 

Then we build your website map, a 6-month content plan, a full GEO audit fix list, competitive and keyword research, account access, and your Tabula scorecard with 24 months of your data.

 

All decisions backed by data. Always.

Step 5
Step 5

Execution

We set up analytics and tracking, make your site technically sound, publish 3-5 blogs per week, build new dedicated pages, and run outreach for authoritative backlinks.

 

You review and approve every blog, page, and image before publishing, and we use Figma so you can easily give feedback.

 

You are always in control

Step 6
Step 6

Reporting & Growth

We report against your targets every week or month, in plain language, and refine based on the data.

 

With us, you will never have to wonder whether your GEO is working. You will see results early.

 

You always know if your GEO is working

We Don't Promise GEO Results.

But we promise everything that gets them.

Radical transparency, straight communication, and real strategic thinking behind every decision.

That, we promise.

Case Studies Client GEO Success Story

The Client

CEHA Canada

SEO, GEO, Paid Ads & Social Media

Their Challenge

In October 2025, after 53+ years as a B2B sheet-metal manufacturer, CEHA Canada came to Tabula to do something they’d never done before: Launch as a direct-to-consumer brand, from zero.

No online sales, no organic search or AI visibility, and no system to convert visitors.

Our Approach

SEO Before & After

GEO Before & After

CEHA is capturing market share against industry titans in preparation for an AI-driven world.

Why Work With Us.

Every business is different, so every proposal comes with three options and clear scope.

One monthly SEO retainer covers everything: technical SEO, content, backlinks, internal linking, AI visibility, website management, and unlimited creative. No surprise charges, ever. We scope your exact pricing on the free audit call.

Three options on every proposal.

REVIEWS Rated Five Stars

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“Have been working with Tabula for coming up on a year and results have been excellent. The value for services we receive are tremendous - they have improved our Search Engine rankings, create effective ads that customer convert on and evergreen ads and blogs that explain our products well and drive quality converting traffic to our site. If you are starting out and need to boost sales, rankings and so much more, give the team a call - they will make the difference for you!!”

Edward Longstaff

Sr Sales Development Manager, CEHA Canada
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“Tabula impressed us with their data-driven approach and AI-powered solutions that go beyond traditional SEO. Combined with their paid ads services, we were thoroughly impressed with the outcomes they generated for us. Their clear communication and strategic guidance helped us understand our marketing opportunities and execute a plan that significantly boosted our website traffic, search rankings and revenue from both paid for and organic searches. The team’s dedication and professionalism make them an outstanding partner and one we see a long term relationship with.”

Roopesh Patel

CEO, Brand Featured
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“We partnered with Tabula for our shopify store marketing and it's been one of the best decisions we've made for the business. Our goal was specific. It was never just to sell more, it was to become a more profitable, healthier company, and that's exactly what they helped us do. They cut our ad spend by well over half and greatly improved our returns. Our ROI on marketing is up around 40%, our ROAS has climbed, and our cost to acquire a customer has dropped by roughly half. We're spending far less and keeping far more. Beyond the results, they genuinely feel like true partners. The reporting is clear, they are always easy to reach, every dollar has a reason behind it, and they treat our budget like it's their own money. If you're looking for an ai marketing agency that cares more about your business than their own invoice, I can't recommend Tabula highly enough.”

Ginny Hilfiger

Board Member, Stand Flagpoles
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FAQs Frequently Asked Questions

GEO is how your business gets mentioned and cited by AI tools like ChatGPT, Gemini, and Google's AI Overviews. As more people ask AI instead of scrolling Google, being the answer it gives is becoming as important as ranking number one.
SEO gets you ranked on Google. GEO gets you cited by AI. The good news is the work overlaps heavily, so doing one well strengthens the other. We run them as one system.
No, we never guarantee results. We're honest about that, because anyone who promises "100% guaranteed results" isn't telling you the truth. Marketing doesn't work that way, and pretending it does is exactly how agencies lose trust. So we promise other things. We promise real strategy behind every decision, not guesses. The what to do and why, explained in simple language. We promise complete transparency and straight talk, the good news and the bad, every time. We promise you'll own everything we build, the frameworks, the accounts, the data. It's yours to keep. We promise real skin in the game. Our growth is tied to your results, so we only win when you win. We can't promise the outcome. But we promise to earn it with clear thinking, clear communication, and a real partner in your corner.
It depends on your starting point and authority, but you will see early signs within weeks and compounding results over 3 to 6 months. We set clear expectations on the audit call.
Pricing depends on your needs and scope. Our basic partnerships start at $2499/mo, with a 6-month start and month-to-month after. No long-term lock-in. We also offer a one-time deliverable we call a "Tabula". It's your complete growth system, a 6-month content plan, frameworks, scorecards, and even creative assets for your campaigns all scoped to your business, for your team to run in-house. The price for a Tabula varies based on scope and they are paid in two instalments.
It's real, and it's early, which is the point. AI search is genuinely changing how people find businesses, and the ones who show up now will hold that advantage for years. We also measure it, so it is not a leap of faith.
Tools give you software you still have to run, plus you need real expertise to interpret what the AI spits out. Traditional Agencies cost far more, and they keep the system in their hands, so you have to start over when you leave. Tabula builds the whole marketing system, sets everything up for you (with your accounts), and runs it with you. Later we can hand it to you to own whenever, and if, you want.
Yes and no. Nobody can guarantee positions to anyone because rankings depend on the industry, the competition, the required trust etc. But 9 out of 10 times we get the keywords that matter ranking. What we do promise is a proven system, senior strategy, full transparency, and real data behind every decision.
Yes, always. You cannot do SEO well without managing the site it lives on, so it is built into every engagement. Depending on the state of your site, we may recommend updating key pages or, in rare cases, rebuilding from scratch.
Absolutely. We start with a full audit, improve what is working, fix what is not, and build from there. You do not start from scratch.
No. Unlimited creative is included, as long as it is relevant to the services we are providing. Images, pages, and content are all part of the retainer.
We work over Slack if you use it, or stay highly responsive by email, and we are always happy to hop on a call. We are never hard to reach and we do not disappear.

Start with a free 30-minute call and an audit that’s better than most paid ones, yours to keep, whether we work together or not.

Ready?

Let’s Chat.