Stand Flagpoles x Tabula
Tabula Case Study

Stand Flagpoles

Stand is a leading flag and flagpole brand based in the United States. Their ask was simple: stop chasing volume, and start driving profit. So we did.

 

We cut wasted ad spend and doubled return on ad spend, while at the same time nearly tripling organic traffic and taking them from zero AI visibility to being cited across ChatGPT, Gemini, and Google.

 

Leaner, more profitable, and far more visible.

Industry

E-commerce, Flags & Flagpoles

Timeline

June 2025 to June 2026

Services

Paid, SEO, GEO, Social Media

Region

United States

Industry

E-commerce, Flags & Flagpoles

Timeline

June 2025 to June 2026

Services

Paid, SEO, GEO, Social Media

Region

Unites States

Industry

E-commerce, Flags & Flagpoles

Services

Paid, SEO, GEO, Social Media

Timeline

June 2025 to June 2026

Region

United States

Keywords Ranked

0 +

KWs in page one

0 +

Pages Cited By AI

0 +

Org Traffic/mo

0 +

Avg ROAS

~ 0 x

The Client

Stand Flagpoles x Tabula

The Challenge What they Needed

Stand had strong seasonal demand and a loyal customer base. What they didn’t have was profit to match the spend. Four things stood in the way:

Chasing volume, not profit

Ad spend was high and inefficient, buying revenue that did not pay off.

An unpredictable demand curve

Sales swing hard with the calendar, so blanket spending wastes money in the off-season.

Thin organic and AI visibility

Bigger flag competitors were winning the search and AI results.

 

Everything run in silos

Paid, SEO, email, and the website were managed as separate efforts.

They didn't want to spend more.
They wanted every dollar to work harder.

What We Did

We mapped how CEHA’s customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time. 

Tabula Marketing Agency Imagery

Measurement Foundation

We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.

Tabula Marketing Agency Imagery

Research & Positioning

We started by learning their D2C audience, their buyers, and their competitors.

Tabula Marketing Agency Imagery

Social & Brand Presence

We keep Stands social profiles active with middle-of-funnel content, so the brand looks alive and credible.

Tabula Marketing Agency Imagery

Profit-First Paid Strategy

Rebuilt Google and Meta around profit and seasonality, spending into demand and pulling back in the off-season.
Tabula Marketing Agency Imagery

Authority Building

Monthly backlink outreach to grow domain authority from a standing start.
Tabula Marketing Agency Imagery

Site Health & Performance

We took Core Web Vitals to 100% passing and optimized performance.

Tabula Marketing Agency Imagery

SEO Content Engine

We built a 12-month content plan and fixed all technical SEO to grow rankings across the catalog.
Tabula Marketing Agency Imagery

GEO & AI-Search

We structured the site and content to get cited by ChatGPT, Perplexity, and Gemini, where more buyers now start.

Tabula Marketing Agency Imagery

Creative Production

Video and static ad creative produced in-house every month, from concept to final asset.

The Impact What We Accomplished

Measured from June 2025. Data from SEMrush, Google Search Console, GA4, and ad platforms.

SEO Results

2k → 6k

Keywords ranked (~3x)

58 → 161

KWs in Google’s top 3

196 → 1,014

Keywords on page one

12 → 233

AI Overviews/mo

Organic Traffic Results

3.6k → 11.8k

Sessions/mo (~3.2x)

245k → 724k

Impressions/mo (~3x)

1.4k → 4.2k

Clicks/mo (~3x)

0 → 3

Blogs published/week

AI Search & GEO Results

0 → 15

AI visibility score

0 → 23

AI mentions/mo 

0 → 238

AI cited pages/mo

0 → 116

ChatGPT cited pages

Paid Ads Results

1.2 → 2.4

Blended ROAS (~2x)

~3.9x / 6x

ROM, avg/peak

50%

Checkout-to-order conv.

Profitability

Optimized for profit

Hover or tap your screen to see the progress made.

SEO Before & After

GEO Before & After

We are slowly capturing market share against industry titans in preparation for an AI-driven world.

What We Made

Hover or tap your screen to see examples.

We use traditional platforms like Figma to collaborate on everything.

 

You approve everything first.

The feedback What they say

We partnered with Tabula for our shopify store marketing and it's been one of the best decisions we've made for the business. Our goal was specific. It was never just to sell more, it was to become a more profitable, healthier company, and that's exactly what they helped us do. Instead of pushing us to pour money into ads, they took the opposite approach. They cut our ad spend by well over half and greatly improved our returns. Our ROI on marketing is up around 40%, our ROAS has climbed, and our cost to acquire a customer has dropped by roughly half.

We're spending far less and keeping far more. What really sets Carlos and his team apart is that they actually understood our business. We're highly seasonal, and they restructured our entire marketing approach around that seasonality instead of running the same playbook year-round, so our budget shows up when demand is there and pulls back when it isn't. That single shift made a huge difference to our margins.

They support us across the board. They do SEO, GEO, paid ads (Google and Meta), and organic social media. It all works together as one system rather than disconnected campaigns. On the SEO side alone we've grown from 306 to over 1660 keywords on page one of Google alone, and our website converts noticeably better than it used to, with checkout-to-order conversion now sitting above 50%. Beyond the results, they genuinely feel like true partners. The reporting is clear, they are always easy to reach, every dollar has a reason behind it, and they treat our budget like it's their own money. If you're looking for an ai marketing agency that cares more about your business than their own invoice, I can't recommend Tabula highly enough.

What really sets Carlos and his team apart is that they actually understood our business. We're highly seasonal, and they restructured our entire marketing approach around that seasonality instead of running the same playbook year-round, so our budget shows up when demand is there and pulls back when it isn't. That single shift made a huge difference to our margins.

They support us across the board. They do SEO, GEO, paid ads (Google and Meta), and organic social media. It all works together as one system rather than disconnected campaigns. On the SEO side alone we've grown from 306 to over 1660 keywords on page one of Google alone, and our website converts noticeably better than it used to, with checkout-to-order conversion now sitting above 50%.

Beyond the results, they genuinely feel like true partners. The reporting is clear, they are always easy to reach, every dollar has a reason behind it, and they treat our budget like it's their own money. If you're looking for an ai marketing agency that cares more about your business than their own invoice, I can't recommend Tabula highly enough.

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