FAQs Frequently Asked Questions
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Tabula is a Canadian AI marketing agency for established businesses doing $1–10M a year.
We build your whole marketing system, run it for you, grow the business with you, and give you full ownership of everything. Your strategy, your accounts, your data, and your results.
In simple terms: we organize your marketing and growth tracking, we figure out what you need to do based on your stage, budget and industry, and we do the marketing itself for you while you keep everything.
We build your whole marketing system, run it for you, grow the business with you, and give you full ownership of everything. Your strategy, your accounts, your data, and your results.
In simple terms: we organize your marketing and growth tracking, we figure out what you need to do based on your stage, budget and industry, and we do the marketing itself for you while you keep everything.
Yes, it's weird to say. But its really that simple. We never guarantee results.
We're honest and direct about that, because anyone who promises "100% guaranteed results" isn't telling you the truth. Marketing doesn't work that way, and pretending it does is exactly how agencies lose trust. But we promise other things.
We promise real strategy behind every decision not guesses. The what to do, where and why, explained in simple language.
We promise complete transparency and straight talk, not jargon.The good news and the bad, every time.
We promise you'll own everything we build, not hold you hostage. The frameworks, the accounts, the data, the content. It's yours to keep.
We promise real skin in the game, not a % of ad spend. Our growth is tied to your results, so we only win when you win.
We can't promise the outcome. But we promise to earn it with clear thinking, clear communication, and a real partner in your corner.
We're honest and direct about that, because anyone who promises "100% guaranteed results" isn't telling you the truth. Marketing doesn't work that way, and pretending it does is exactly how agencies lose trust. But we promise other things.
We promise real strategy behind every decision not guesses. The what to do, where and why, explained in simple language.
We promise complete transparency and straight talk, not jargon.The good news and the bad, every time.
We promise you'll own everything we build, not hold you hostage. The frameworks, the accounts, the data, the content. It's yours to keep.
We promise real skin in the game, not a % of ad spend. Our growth is tied to your results, so we only win when you win.
We can't promise the outcome. But we promise to earn it with clear thinking, clear communication, and a real partner in your corner.
Carlos Rios founded Tabula in 2023, just after ChatGPT launched.
He'd seen many businesses pay agencies for years and walk away owning nothing, or learning nothing. Plus, he noticed that everyone was scrambling to find AI-native marketing experts.
So he built the opposite: a marketing agency that uses AI to work faster, shares in your results, and hands you a system you could run on your own if you ever wanted to.
He has never worked for an agency and he treats every client the same way he treated business partners and managers in companies he worked for. He reports on what is working, what is not, and what we are doing to improve things. Black and white.
He'd seen many businesses pay agencies for years and walk away owning nothing, or learning nothing. Plus, he noticed that everyone was scrambling to find AI-native marketing experts.
So he built the opposite: a marketing agency that uses AI to work faster, shares in your results, and hands you a system you could run on your own if you ever wanted to.
He has never worked for an agency and he treats every client the same way he treated business partners and managers in companies he worked for. He reports on what is working, what is not, and what we are doing to improve things. Black and white.
We normally work with established businesses making roughly $1–10M a year. But we're happy to chat with anyone making over $500k.
These businesses have outgrown doing marketing themselves, they're spending real money, but they can't see what's working or grow without it all depending on them.
If that sounds like you, you're exactly who we built Tabula for. Let's chat.
These businesses have outgrown doing marketing themselves, they're spending real money, but they can't see what's working or grow without it all depending on them.
If that sounds like you, you're exactly who we built Tabula for. Let's chat.
Tabula means "clean slate." It comes from the philosophical term tabula rasa, coined by John Locke.
A Tabula Rasa, according to John Locke, is a black slate we are all born with. Every interaction, every decision and everything we experience in life adds to our blank slate and shapes us into who we are today.
So our name reflects what we do for clients. A fresh start with a marketing system that's finally clear, measurable, and completely yours.
A Tabula Rasa, according to John Locke, is a black slate we are all born with. Every interaction, every decision and everything we experience in life adds to our blank slate and shapes us into who we are today.
So our name reflects what we do for clients. A fresh start with a marketing system that's finally clear, measurable, and completely yours.
It's real. We've used AI since we started in 2023.
AI does the heavy lifting in many things we do (research, testing, producing content, and more) so it's faster and cheaper, while our senior experts handle the strategy and review everything.
Those savings get passed back to you in lower prices.
AI does the heavy lifting in many things we do (research, testing, producing content, and more) so it's faster and cheaper, while our senior experts handle the strategy and review everything.
Those savings get passed back to you in lower prices.
In about 30 minutes, we look at your website and sales funnel, learn about your business goals, and give you a real, useful audit.
We'll show you your biggest untapped opportunities in SEO, and give you the actual fixes you can use right away. Literally.
It's a working session, not a sales pitch.
We'll show you your biggest untapped opportunities in SEO, and give you the actual fixes you can use right away. Literally.
It's a working session, not a sales pitch.
There's no catch. Our free audit is genuinely better than most paid ones.
It's how we've earned trust and won clients. You keep everything we find in the free audit, whether you hire us or not.
It's how we've earned trust and won clients. You keep everything we find in the free audit, whether you hire us or not.
Just book your free 30-minute call.
If we're a good fit, we'll recommend the right path, with three different options for you to consider. Simple.
If we're a good fit, we'll recommend the right path, with three different options for you to consider. Simple.
Everything depends on your unique business and industry.
But normally, we build your strategy and core system in the first 2–4 weeks, depending on how much is involved.
Your live dashboard is set up within 48 hours of getting started so you can track progress right away.
But normally, we build your strategy and core system in the first 2–4 weeks, depending on how much is involved.
Your live dashboard is set up within 48 hours of getting started so you can track progress right away.
It depends on the channel, budget, pricing and competition.
Paid ads can start working within days to weeks. SEO and GEO usually take 3–6 months to drive real revenue, but you'll see early signs of improvements within weeks.
Paid ads can start working within days to weeks. SEO and GEO usually take 3–6 months to drive real revenue, but you'll see early signs of improvements within weeks.
Yes. You get a live dashboard within the first 48 hours of starting, plus regular touch base calls.
Being transparent is one of our core values. You'll always understand what we're doing and why.
Being transparent is one of our core values. You'll always understand what we're doing and why.
We report on what actually matters to your business, revenue and real performance, plus metrics we can tie directly to your funnel.
Depending on your channels, that includes things like return on ad spend (ROAS), cost per customer, return on marketing, search and AI-search visibility, website traffic, and conversions — all tied back to revenue.
Depending on your channels, that includes things like return on ad spend (ROAS), cost per customer, return on marketing, search and AI-search visibility, website traffic, and conversions — all tied back to revenue.
You'll get performance updates every week or month depending on your preference. Usually delivered via a 10-30 minute call depending on the business.
Plus you always have access to your scorecard and a live dashboard you can check anytime.
You'll always know what's happening, whether it's working, and what's coming next. No guesswork, no black box.
Plus you always have access to your scorecard and a live dashboard you can check anytime.
You'll always know what's happening, whether it's working, and what's coming next. No guesswork, no black box.
It means every account, tool, and file we create is in your name from day one.
Your ad accounts, your website, your analytics, your content, and your strategy frameworks (the what to do).
If you ever leave Tabula, you take all of it with you. Nothing is held hostage.
Your ad accounts, your website, your analytics, your content, and your strategy frameworks (the what to do).
If you ever leave Tabula, you take all of it with you. Nothing is held hostage.
You keep everything, and your marketing team keeps running everything.
Because we build inside your own accounts and write everything down as we go, your team (or your next agency) can pick it up without missing a beat.
We're very good at what we do, and we believe this is the best way to built trust with our partners.
No black box, no starting over.
Because we build inside your own accounts and write everything down as we go, your team (or your next agency) can pick it up without missing a beat.
We're very good at what we do, and we believe this is the best way to built trust with our partners.
No black box, no starting over.
No. We have the full team to build and run your marketing for you.
A senior strategist runs your account and is your main point of contact.
There are no junior handoffs and no rotating account managers.
AI handles the busywork so experienced people can focus on your strategy.
There are no junior handoffs and no rotating account managers.
AI handles the busywork so experienced people can focus on your strategy.
AI tools give you software you still have to run yourself and you need real skill to know if the results are any good.
Tabula gives you the speed of AI plus senior marketers who run it with you, so you're never left alone trying to figure it out.
Tabula gives you the speed of AI plus senior marketers who run it with you, so you're never left alone trying to figure it out.
A traditional agency keeps your accounts and know-how, so you depend on them and lose it all when you leave.
Plus, they usually charge you a % of ad spend, which makes no sense. Our pricing is tied to your actual growth, not how much you can spend on ads.
Tabula builds the system with you, puts senior people on your account, ties our pay to your results, and lets you keep everything.
You get the work done right, while you own everything.
Plus, they usually charge you a % of ad spend, which makes no sense. Our pricing is tied to your actual growth, not how much you can spend on ads.
Tabula builds the system with you, puts senior people on your account, ties our pay to your results, and lets you keep everything.
You get the work done right, while you own everything.
Our Growth Partnerships start at $2999 a month, but the final plan pricing is based on your business needs, budget and competitive landscape.
But we're always priced to fit your business and the channels you actually need right now.
A "Tabula" (the one-time system build) is a single fixed price, and pricing here depends on scope.
But we're always priced to fit your business and the channels you actually need right now.
A "Tabula" (the one-time system build) is a single fixed price, and pricing here depends on scope.
No. There's no long-term lock-in.
Growth Partnerships start with a 6-month term so the strategy has time to work, then we continue month-to-month.
You're free to leave anytime after that because we'd rather earn your business every month.
Growth Partnerships start with a 6-month term so the strategy has time to work, then we continue month-to-month.
You're free to leave anytime after that because we'd rather earn your business every month.
With a Growth Partnership, we build your marketing system and run it with you every month.
With a Tabula, we build the complete system and hand it to your team to run themselves.
You can start with a Tabula and switch to a Partnership anytime.
With a Tabula, we build the complete system and hand it to your team to run themselves.
You can start with a Tabula and switch to a Partnership anytime.
Every Growth Partnership includes a bonus tied to your results, agreed on with each client.
It's a principle we build into how we work. We only win when you win.
We don't publish the percentages because the terms are tailored to each client and industry.
It's a principle we build into how we work. We only win when you win.
We don't publish the percentages because the terms are tailored to each client and industry.
We offer paid ads (Google, Meta, LinkedIn, TikTok, ChatGPT), SEO, GEO, organic social media, and web development + website maintenance.
We run all growth channels together as one connected system instead of separate, disconnected tactics. Your marketing needs to be integrated.
We also offer a "Tabula", which is a one-time build of your complete marketing system for you to own and execute.
We run all growth channels together as one connected system instead of separate, disconnected tactics. Your marketing needs to be integrated.
We also offer a "Tabula", which is a one-time build of your complete marketing system for you to own and execute.
GEO stands for Generative Engine Optimization.
It means getting your business mentioned and recommended by AI tools like ChatGPT, Perplexity, and Google's AI Overviews.
More and more buyers now ask AI instead of searching Google, so being the answer AI gives is becoming just as important as ranking #1.
It means getting your business mentioned and recommended by AI tools like ChatGPT, Perplexity, and Google's AI Overviews.
More and more buyers now ask AI instead of searching Google, so being the answer AI gives is becoming just as important as ranking #1.
We can of course do just ads, or just SEO, or just social media, but we always recommend to do full marketing or a mix of channels whenever budget allows.
We build and run your entire growth engine. That means ads, content, social, and SEO, so all your channels work together instead of against each other.
We can chat about all of this on our free call.
We build and run your entire growth engine. That means ads, content, social, and SEO, so all your channels work together instead of against each other.
We can chat about all of this on our free call.
Yes, 100%.
You can develop a beautiful website that Google or ChatGPT can't see, and in our opinion, that's a waste.
Our websites are both well designed (to maximize conversions) and fully SEO optimized.
You can develop a beautiful website that Google or ChatGPT can't see, and in our opinion, that's a waste.
Our websites are both well designed (to maximize conversions) and fully SEO optimized.
A "Tabula" is your complete marketing system, built once and handed over for your team to run.
It includes your positioning, channel strategy, a 6-month plan, content direction, and how to measure success.
There's no monthly retainer here. You own it outright, with consulting support to help you get going.
It includes your positioning, channel strategy, a 6-month plan, content direction, and how to measure success.
There's no monthly retainer here. You own it outright, with consulting support to help you get going.
We use AI to do good marketing faster and cheaper. Simple as that.
For research, strategy, and quickly testing creative ideas.
But AI is how we get the work done, not what makes the decisions. A real senior strategist, designer, or editor finishes and reviews every piece before it goes out.
For research, strategy, and quickly testing creative ideas.
But AI is how we get the work done, not what makes the decisions. A real senior strategist, designer, or editor finishes and reviews every piece before it goes out.
Definitely not. If we did, we wouldn't achieve the results you can see in our case studies.
AI speeds up the work, but a human always owns the final result.
Nothing goes live without a senior strategist, designer, or editor checking and finishing it so quality and your brand voice stay in human hands.
AI speeds up the work, but a human always owns the final result.
Nothing goes live without a senior strategist, designer, or editor checking and finishing it so quality and your brand voice stay in human hands.
Never. Our whole approach is AI for the heavy lifting, experienced humans for the judgment.
AI frees our people from busywork so they can spend more time on your strategy and other deliverables.
We believe using AI is the right path, but we don't believe we can fully replace human expertise with AI and generate results.
AI frees our people from busywork so they can spend more time on your strategy and other deliverables.
We believe using AI is the right path, but we don't believe we can fully replace human expertise with AI and generate results.
You do. Everything is set up in your name and stays under your control.
We work inside your accounts and we never lock you out or hold your data hostage.
We work inside your accounts and we never lock you out or hold your data hostage.