Web Development
Show MeThe Client
- Category: Manufacturing / D2C
- Products: Steel furniture & storage systems
- In Business: 53+ Years
- Customers: Homeowners, garage enthusiasts
- Engagement: Growth Partnership
- Region: Canada
Tabula Case Study
CEHA Canada
CEHA Canada has spent 53 years manufacturing steel garage and storage systems, with their own designs, tooling, and facilities. Decades of real credibility, and almost none of it online.
They build some of the most durable garage and workshop systems on the market. But their online presence told a different story: near-zero sales, almost no search visibility, and no way for a consumer to find them.
Industry
Manufacturing, D2C
Timeline
October 2025 to date
Services
Paid, SEO, GEO, Social Media
Region
Canada
Industry
Manufacturing, D2C
Timeline
Oct 2025 to date
Services
Paid, SEO, GEO, Social Media
Region
Canada
Industry
Manufacturing, D2C
Services
Paid, SEO, GEO, Social Media
Timeline
Oct 2025 to date
Region
Canada
Peak ROM
0
x
Keywords Ranked
0
+
KWs In Page 1 & 2
0
+
Pages Cited By AI
0
+
Org. Traffic Growth
~
0
x
The Challenge What they Needed
CEHA had 53 years of manufacturing credibility and not a trace of it online. Four things stood in the way:
Invisible in search engines
Just 19 ranked keywords, and zero of them on page one of Google.
Invisible in AI models
Not cited once in ChatGPT, Gemini, or Perplexity, the places buyers now ask first.
No paid channel or tracking
No way to reach D2C customers, and no way to see what was working.
No social media presence
No social media presence to increase credibility and trust during decision-making.
They didn't need a facelift.
They needed an entire growth engine, built from scratch.
They needed an entire growth engine, built from scratch.
What We Did
We mapped how CEHA’s customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time.
Measurement Foundation
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
Research & Positioning
We started by learning CEHA’s new D2C audience, their buyers, and their competitors.
Social & Brand Presence
We keep CEHA’s social profiles active with middle-of-funnel content, so the brand looks alive and credible.
Paid Acquisition
We launched and manage Google and Meta campaigns with fresh creative rotations every month, all tuned to a profitable return.
Authority Building
Monthly backlink outreach to grow domain authority from a standing start.
Site Health & Performance
We took Core Web Vitals to 100% passing and optimized performance.
SEO Content Engine
We built a 6-month content plan and publish 3 SEO optimized blogs per week, all targeting real D2C buyer intent.
GEO & AI-Search
We structured the site and content to get cited by ChatGPT, Perplexity, and Gemini, where more buyers now start.
Creative Production
Fresh ad creative and content produced every month, from concept to final asset.
The Impact What We Accomplished
Measured from October 2025. Data from SEMrush, Google Search Console, GA4, and ad platforms.
SEO Results
19 → 471
Keywords ranked (~26x)
0 → 10
KWs in Google’s top 3
0 → 38
Keywords on page one
2 → 10
Domain authority
Organic Traffic Results
1470 → 24k
Impressions/mo (~16x)
46 → 290
Clicks/mo (+530%)
82% → 100%
Core web vitals health
0 → 3
Blogs published/week
AI Search & GEO Results
2 → 184+
AI-cited pages
2 → 22
AI mentions/mo
0 → 19
AI Visibility score
0 → 178
ChatGPT cited pages
Paid Ads Results
0 → 4.2
Blended ROAS
~3x / 6x
ROM, avg/peak
7.2x ROAS
Best performing week
Month One
Profitable ROAS from start
Hover or tap your screen to see the progress made.
SEO Before & After
GEO Before & After
We are slowly capturing market share against industry titans in preparation for an AI-driven world.
What We Made
Hover or tap your screen to see examples.
Paid ads are always formatted for all platforms and placements. Because, believe it or not, that isn’t common.
Middle-of-funnel content on social media to keep the brand human (seasonal/factory) and help buyers make a purchase decision (USPs).
Social media is not the brand strategy driver here. It’s used to lift conversion across all other channels and touchpoints. That’s the strategy.
We use traditional platforms like Figma to collaborate on everything.
You approve everything first.
The feedback What they say
Have been working with Tabula for coming up on a year and results have been excellent.
The value for services we receive are tremendous - they have improved our Search Engine rankings, create effective ads that customer convert on and evergreen ads and blogs that explain our products well and drive quality converting traffic to our site.
If you are starting out and need to boost sales, rankings and so much more, give the team a call - they will make the difference for you!!
The value for services we receive are tremendous - they have improved our Search Engine rankings, create effective ads that customer convert on and evergreen ads and blogs that explain our products well and drive quality converting traffic to our site.
If you are starting out and need to boost sales, rankings and so much more, give the team a call - they will make the difference for you!!
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