CEHA Canada has spent 53 years manufacturing steel garage and storage systems, with their own designs, tooling, and facilities. Decades of real credibility, and almost none of it online.
They build some of the most durable garage and workshop systems on the market. But their online presence told a different story: near-zero sales, almost no search visibility, and no way for a consumer to find them.
Manufacturing, D2C
October 2025 to date
Paid, SEO, GEO, Social Media
Canada
Manufacturing, D2C
Oct 2025 to date
Paid, SEO, GEO, Social Media
Canada
Manufacturing, D2C
Paid, SEO, GEO, Social Media
Oct 2025 to date
Canada
CEHA had 53 years of manufacturing credibility and not a trace of it online. Four things stood in the way:
Just 19 ranked keywords, and zero of them on page one of Google.
Not cited once in ChatGPT, Gemini, or Perplexity, the places buyers now ask first.
No social media presence to increase credibility and trust during decision-making.
We mapped how CEHA’s customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time.
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
We started by learning CEHA’s new D2C audience, their buyers, and their competitors.
We keep CEHA’s social profiles active with middle-of-funnel content, so the brand looks alive and credible.
We launched and manage Google and Meta campaigns with fresh creative rotations every month, all tuned to a profitable return.
We took Core Web Vitals to 100% passing and optimized performance.
We built a 6-month content plan and publish 3 SEO optimized blogs per week, all targeting real D2C buyer intent.
We structured the site and content to get cited by ChatGPT, Perplexity, and Gemini, where more buyers now start.
Fresh ad creative and content produced every month, from concept to final asset.
Measured from October 2025. Data from SEMrush, Google Search Console, GA4, and ad platforms.
19 → 471
Keywords ranked (~26x)
0 → 10
0 → 38
Keywords on page one
2 → 10
Domain authority
1470 → 24k
Impressions/mo (~16x)
46 → 290
82% → 100%
Core web vitals health
0 → 3
Blogs published/week
2 → 184+
AI-cited pages
2 → 22
AI mentions/mo
0 → 19
AI Visibility score
0 → 178
ChatGPT cited pages
0 → 4.2
Blended ROAS
~3x / 6x
ROM, avg/peak
7.2x ROAS
Best performing week
Month One
Profitable ROAS from start
Hover or tap your screen to see the progress made.
We are slowly capturing market share against industry titans in preparation for an AI-driven world.
Hover or tap your screen to see examples.
Paid ads are always formatted for all platforms and placements. Because, believe it or not, that isn’t common.
Middle-of-funnel content on social media to keep the brand human (seasonal/factory) and help buyers make a purchase decision (USPs).
Social media is not the brand strategy driver here. It’s used to lift conversion across all other channels and touchpoints. That’s the strategy.
We use traditional platforms like Figma to collaborate on everything.
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