A B2C Marketing Agency for Consumer Brands That Own Their Growth
Ad costs go up every year and the first order rarely pays for itself. Most agencies answer that by asking for more budget. We build the system instead, then hand you the keys.
Our Partners
Thank you for trusting Tabula as your growth partner.
You're spending more to get the same customer.
Three things are usually happening at once. None of them get fixed by raising the budget.
Your ad costs keep climbing.
The auction gets more expensive every year and your margin gets thinner. Pay more for the same customer, or accept fewer of them.
The first order doesn't pay for itself
On most products the first sale barely covers what it cost to win. The money is in the second one. Nothing in your marketing is built for it.
You're renting your audience.
Your reach sits inside Meta, Amazon and TikTok. They set the price and the rules, and they can change both without telling you first.
Anyone can run your ads. AI can write your emails. What is scarce is someone deciding which customer is worth winning and when to stop paying for the ones who never come back.
Brands that break the cost cycle are the ones that build something they keep. A customer list. Demand that arrives without paying for it. Numbers they can read. That is a system, and it either belongs to you or to whoever built it.
The solution What You End Up Owning
Not a folder of deliverables. A marketing operating system, in your name..
Your Own Customer List
Email and SMS subscribers who belong to you, not to a platform. When ad costs jump, you still have a direct way to reach your buyers.
A Repeat Purchase Plan
What brings someone back for a second and third order, written down and handed to you. Every agency talks retention. Few leave you the plan.
Demand You Don't Rent
Search, content and brand traffic that keeps arriving when you pause ads, so one platform change cannot take your revenue with it.
CAC And LTV You Can Read
What a customer costs to win and what they are actually worth over time. Real numbers by channel, so you stop guessing where to spend.
Accounts In Your Name
Google Ads, Analytics, Search Console, CMS, ad platforms and your email tool. Registered to your company, with Tabula added as a user.
A Partner Who Argues
Tabula is a soundboard, not an order-taker. If the plan is wrong, you hear it before the money is spent. That is the service, not an extra.
AI does the production work, which is why the cost is lower and the hours go into thinking instead of output. Every Partnership includes a performance share, so we make money when you do.
OUR APPROACH Build.Run.Train.Own
Build
The system gets designed and documented as a client-owned asset. Audience research, competitive positioning, channel strategy, messaging framework, site architecture, measurement scorecards. This stage produces the thing you own.
Run
Tabula operates the system alongside your team. Website management, search, content, paid channels where they apply. You see the work and the reasoning, not just the report.
Train
Your team learns to run what has been built. Not a handover document at the end of a contract. Capability transferred while the engagement is live, on purpose.
Own
Everything stays with you. If Tabula stops working with you tomorrow, the accounts, the data, the strategy, the documentation and the trained team all remain. Nothing is held back as leverage.
The order matters. Most agencies never reach Train, because a client who can run the system is a client who might leave.
INDUSTRIES The B2B Industries We Work With
Ecommerce and Shopify brands
Traffic isn’t the problem. Turning it into revenue at a margin you can live with is. Site, search and email worked as one thing.
Retail and multi-location
Local search decides who walks in. Location pages, profiles and reviews built so each site is findable, then actually measured.
CPG, food and beverage
You sell through retail and direct at once, on different economics. We grow the direct channel without damaging the volume.
Amazon and marketplace sellers
The listing is the storefront, the algorithm is the shelf. Organic rank and ad spend as one system, plus presence off Amazon.
Not on the list? The system is built the same way regardless of category. The research that goes into it changes.
Why B2B Companies Choose Tabula.
Most B2C agencies
- Ad accounts registered under the agency's manager ID
- Last-click reporting only
- Strategy tied to the campaign, not the customer
- Retention treated as someone else's job
- Creative volume sold as proof of effectiveness
- Handover at the end, if at all
- Structure rewards retention, not results
![image 2 [Vectorized]](https://tabula.agency/wp-content/uploads/2026/08/image-2-Vectorized.svg){kind=small}
- Every account registered to you from day one
- Cohort and repeat purchase reporting from month one
- Acquisition and retention planned as one system
- CAC and LTV by channel, in your dashboard
- Creative built against a stated hypothesis
- Training happens during the engagement, on purpose
- Performance share in every Partnership
This Won't Work For You If
Your revenue is below roughly $1M
An ongoing spend at that level is better put into inventory or product.
Your product has no second purchase and no referral
If every customer is a one-off, the economics we build around don't apply.
You want someone to run ads and nothing else
A specialist media buyer will serve you better and cost less.
You need this quarter's revenue fixed
Owned demand compounds over months. Paid media alone is the honest answer.
You want a vendor to execute a brief
Tabula pushes back. If that's unwelcome, the model will frustrate both of us.
You can't give access to your store and ad accounts
Without order and spend data, any plan we write is a guess.