ECOMMERCE

An Ecommerce Marketing Agency That Builds Your Growth and Hands You Control

 We build the marketing system your ecommerce brand runs on, plug it into Shopify, paid, and email as one system, and hand you every account from day one.

  • Buyers find your product for what it does and who it’s for, not just your store name
  • You show up when someone asks ChatGPT what to buy before they ever open your site
  • Attribution that actually tells you which channel drove the sale, not just the last click
  • Reporting built around revenue and repeat purchase rate, not sessions

Our Partners

Thank you for trusting Tabula as your growth partner.

CAT
sockrates custom socks
VSME Grappling x Tabula
Neojits

You're a $1–10M ecommerce brand.
So why does every good month get erased by a bad ad account?

buyers

Your growth depends on a channel you don't control

Rising CAC on paid social, an algorithm change on Meta or Google, and you find out about it from a Slack channel, not your own dashboard.

agency

Your agency holds the accounts

Your ad accounts, your email or SMS platform, your analytics setup, sitting in logins you can’t get into if the relationship ends.

box

You can't actually tell which channel drove the sale

Customers touch paid social, email, organic, and a marketplace before they buy, but last-click attribution keeps crediting whichever channel happened to close it, so budget chases the wrong signal..

The problem isn’t your product. It’s that you can’t see what’s actually working.

We build the marketing system. You own it. We run it together.

Without Tabula

image 2 [Vectorized]

Marketing for ecommerce brands, built as one system

Paid Ads

Google Shopping, Meta, and TikTok ads aimed at people already actively comparing products in your specific category, run in ad accounts that stay yours no matter who's managing them.

SEO

Buyers search for what your product solves, not your brand name. We build pages and collection structure around what shoppers actually type before comparing you to a competitor.

GEO

Shoppers now ask ChatGPT and Google's AI what to buy before they even open a single storefront. We write your product and category pages so those answers actually include you.

Web Development

A storefront built for conversion, not just design: page speed, mobile checkout, and a cart that doesn't lose the sale at the last step.

Social Media

Content and creator partnerships that build reviews and social proof shoppers check before buying, tied to what's actually driving revenue.

Your Tabula

The whole system, from positioning to your entire measurement stack, all handed over as something you fully own and control completely.

Ecommerce Business Models

Ecommerce spans everything from a single-SKU DTC brand to a multi-category catalog store, and the right marketing system looks different depending on which one you are.

We’ve built exactly this kind of system before: our client Ceha Canada came to us with zero online sales and nothing on the site to turn a visitor into an order, and we built the ecommerce system that changed that.

Ecommerce Business Models

Single-SKU and hero-product DTC brands

A site and funnel built around one clear reason to buy, not a catalog

Subscription and replenishment brands

Marketing built around reorder rate and LTV, not just first-order CAC

Marketplace-and-storefront sellers

Amazon or Walmart alongside your own site, without one channel cannibalizing the other

Ecommerce spans everything from a single-SKU DTC brand to a multi-category catalog store, and the right marketing system looks different depending on which one you are.

We’ve built exactly this kind of system before: our client Ceha Canada came to us with zero online sales and nothing on the site to turn a visitor into an order, and we built the ecommerce system that changed that.

Multi-category catalog stores

Collection and category-page architecture that gets each product line found on its own

Wholesale-plus-DTC hybrids

Building a direct channel without undercutting the retail partners who already carry you

Shopify, BigCommerce, and headless builds

A platform-agnostic system that isn't locked to one theme or app stack

Our approach How We'd Run Your First 90 Days

Here is how we would handle the first 90 days.

Step 1
Step 1

Weeks 1–2 · Audit and attribution mapping

We audit your current storefront, ad accounts, and analytics setup, and map exactly where your attribution is breaking down before we touch a single campaign.
Step 2
Step 2

Weeks 3–6 · System build

Positioning by product line or hero SKU, a channel plan built around your actual customer journey, and a measurement setup that ties revenue back to the channel that drove it.
Step 3
Step 3

Weeks 7–12 · Run and adjust

We execute, report weekly against revenue and repeat rate, and shift spend toward whatever's actually converting.

How We Help Two Ways We Can Help

GROWTH

Growth Partnership

We run your growth system day to day. Website upkeep, SEO, GEO, monthly reporting, and a standing strategy call, included as standard.

Layer on paid ads, email/SMS, or marketplace management as your channel mix grows. Built for an ecommerce brand where marketing is split across three tools and nobody owns the whole picture. One senior strategist runs your account start to finish, with a performance share tied to revenue. Six-month start, month-to-month after.

Purchase Your Tabula

We build your full system and hand it to your team: positioning, the channels worth your spend, a measurement setup that actually attributes revenue, a storefront built for conversion, and how to track all of it.

Yours outright on delivery, with up to six months of support. Move into a Partnership whenever it makes sense.

From first call to first day

Three Steps to Grow

Free audit and discovery call

Show us your actual customer journey: where people find you, what makes them buy, and where your current tracking falls apart.

You’ll leave with an SEO and attribution audit, sign with us or not.

We build your growth system

We build a six-month channel plan against your budget, get positioning and measurement live inside the first month, and put every account in your name.

We run it and grow as partners

We run the plan, report against revenue every week, and move spend toward whatever’s actually converting.

Ninety days gets you cleaner attribution and early movement, not a doubled ad budget overnight. We won’t pretend otherwise.

Why Work With Us.

FAQs Frequently Asked Questions

Find out who owns your ad accounts, your email or SMS platform, and your analytics setup once the contract ends. Ask how they'd fix broken attribution before they pitch a single new channel, since spending more on a channel you're mis-crediting just amplifies the mistake. And check whether they ask about your actual margin structure before recommending a spend level. An agency that can't answer the ownership question plainly is telling you about the other two.
It starts with treating attribution as a real problem, not an afterthought. Good work ties revenue back to the channel that actually drove it, not just whichever touchpoint happened to close last. Agencies without ecommerce depth tend to optimize for the metric that's easiest to report, sessions or reach, instead of the one that actually matters.
Plenty do, since ecommerce is a common category. Where they fall down is the platform and attribution layer, the actual mechanics of checkout flow, app conflicts, and multi-touch tracking. Ask how they'd diagnose a cart abandonment problem or a broken pixel, and listen for whether they've actually done it or are guessing.
Revenue by channel, not just traffic by channel, and repeat purchase rate alongside first-order CAC. If a channel is bringing in cheap first orders that never come back, you're funding growth that doesn't compound. Watch conversion rate at the product-page and checkout level too, since that's often cheaper to fix than buying more traffic.
Partnerships start at $2,499/mo, six months to start and month-to-month after. No multi-year contracts. The Tabula, our one-time system build, is scoped and quoted separately, split into two payments. We don't sell fixed packages, everything is priced against your brand and your actual channel mix.

Ready?

Let’s Chat.