Brand Featured x Tabula
Tabula Case Study

Brand Featured

Brand Featured helps companies land press coverage. Online, though, their own search visibility had room to grow.

 

They wanted Tabula to run everything. Website, SEO, GEO, paid ads, and email.

 

In 18 months, in a highly competitive space, we took them from 51 ranked keywords to 382, from zero AI visibility to being cited across ChatGPT, Gemini, and Google, and rebuilt the foundation underneath it all.

Industry

PR, Press Release Distribution

Timeline

January 2025 to June 2026

Services

SEO, GEO, Paid, Web Management

Region

USA, Canada, Israel

Industry

PR, Press Release Distribution

Timeline

January 2025 to June 2026

Services

SEO, GEO, Paid, Web Management

Region

USA, Canada, Israel

Industry

PR, Press Release Distribution

Services

SEO, GEO, Paid, Web Management

Timeline

January 2025 to June 2026

Region

USA, Canada, Israel

Keywords Ranked

0 +

KWs In Page One

0 +

Pages Cited By AI

0 +

Peak Week ROM

0 x

Org. Traffic Growth

~ 0 x

The Client

brand featured

The Challenge What they Needed

CEHA had 53 years of manufacturing credibility and not a trace of it online. Four things stood in the way:

Invisible in search engines

Brand Featured could get you quoted in a national outlet. But when searching their own category, they were hard to find.

No Market Differentiator

Brand Featured was just another PR distributor with nothing unique it could offer its marketplace. No competitive advantage.

Invisible in AI search

Buyers had started asking AI models who could get them press coverage. Brand Featured was not part of those answers.

Too many moving parts

They needed one team to run the website, SEO, GEO, paid ads, and email, not a patchwork of freelancers and tools.

They didn't need another vendor.
They needed a growth system, and someone to lead it.

What We Did

We mapped how Brand Featured customers make decisions, activated the critical touchpoints, and sharpened each one with data over time. 

Tabula Marketing Agency Imagery

Measurement Foundation

We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.

Tabula Marketing Agency Imagery

Research & Positioning

Mapped their buyers, their competitors, and the PR terms worth owning online.
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Email Marketing

Basic ongoing email campaigns to nurture and convert their growing email list.

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GEO & AI-Search

Structured the site and content to get cited by ChatGPT, Gemini, and Google AI.
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Authority Building

Monthly backlink outreach to grow domain authority from a standing start.
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Site Health & Performance

We took Core Web Vitals to 100% passing and optimized performance.

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SEO Content Engine

Built a content plan and published 3 SEO blogs per week, targeting real buyer-intent PR queries.

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Website Management

Updated the website based on seasonal promotions, product launches and more.

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Creative Production

Video ads, static ads, and seasonal promo creative for the website, all produced in-house.

The Impact What We Accomplished

Measured from January 2025 to June 2026. Data from SEMrush, Google Search Console, GA4, and ad platforms.

SEO Results

51 → 382

Keywords ranked (~7x)

3 → 16

KWs in Google’s top 3

10 → 76

Keywords on page one

16 → 132

KWs on pages 1 and 2

Organic & Paid Results

131 → 672

Sessions/mo (~5x)

72% → 100%​

Core web vitals health

5.7x ROAS

Best performing week

2.4x → 4.3x

ROM YoY

AI Search & GEO Results

0 → 79+

AI-cited pages

0 → 16

AI Visibility Score 

0 → 56

Google AI cited pages

0 → 36

ChatGPT cited pages

Hover or tap your screen to see the progress made.

SEO Before & After

GEO Before & After

We are helping Brand Featured prepare for an AI-driven world.

What We Made

Hover or tap your screen to see examples.

We test multiple top-of-funnel creatives and explore different formats of the best performers in retargeting campaigns. In this example, the whale ad had the highest engagement and ROI, so we created a video version as well. 

We developed the first interactive badge that automatically resizes and links to your individual PRs.

 

Brand Featured is the first and only player in this space to have dynamic trust badges.

 

We use traditional platforms like Figma to collaborate on everything.

 

You approve everything first.

The feedback What they say

Tabula impressed us with their data-driven approach and AI-powered solutions that go beyond traditional SEO. Combined with their paid ads services, we were thoroughly impressed with the outcomes they generated for us.

Their clear communication and strategic guidance helped us understand our marketing opportunities and execute a plan that significantly boosted our website traffic, search rankings and revenue from both paid for and organic searches.

The team’s dedication and professionalism make them an outstanding partner and one we see a long term relationship with.

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