SEO, Website Maintenance + Management
Show MeThe Client
- Category: E-commerce
- Products: Flags & flagpoles
- Business Type: Seasonal / DTC
- Customers: US homeowners and patriotic buyers
- Engagement: Growth Partnership
- Region: United States
Stand is a leading flag and flagpole brand based in the United States. Their ask was simple: stop chasing volume, and start driving profit. So we did.
We cut wasted ad spend and doubled return on ad spend, while at the same time nearly tripling organic traffic and taking them from zero AI visibility to being cited across ChatGPT, Gemini, and Google.
Leaner, more profitable, and far more visible.
June 2025 to June 2026
Paid, SEO, GEO, Social Media
United States
E-commerce, Flags & Flagpoles
June 2025 to June 2026
Paid, SEO, GEO, Social Media
Unites States
Paid, SEO, GEO, Social Media
June 2025 to June 2026
United States
Stand had strong seasonal demand and a loyal customer base. What they didn’t have was profit to match the spend. Four things stood in the way:
Sales swing hard with the calendar, so blanket spending wastes money in the off-season.
Bigger flag competitors were winning the search and AI results.
Paid, SEO, email, and the website were managed as separate efforts.
We mapped how CEHA’s customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time.
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
We started by learning their D2C audience, their buyers, and their competitors.
We keep Stands social profiles active with middle-of-funnel content, so the brand looks alive and credible.
We took Core Web Vitals to 100% passing and optimized performance.
We structured the site and content to get cited by ChatGPT, Perplexity, and Gemini, where more buyers now start.
Measured from June 2025. Data from SEMrush, Google Search Console, GA4, and ad platforms.
2k → 6k
Keywords ranked (~3x)
58 → 161
196 → 1,014
Keywords on page one
12 → 233
AI Overviews/mo
3.6k → 11.8k
Sessions/mo (~3.2x)
245k → 724k
1.4k → 4.2k
Clicks/mo (~3x)
0 → 3
Blogs published/week
0 → 15
AI visibility score
0 → 23
AI mentions/mo
0 → 238
AI cited pages/mo
0 → 116
ChatGPT cited pages
1.2 → 2.4
Blended ROAS (~2x)
~3.9x / 6x
ROM, avg/peak
50%
Profitability
Optimized for profit
Hover or tap your screen to see the progress made.
We are slowly capturing market share against industry titans in preparation for an AI-driven world.
Hover or tap your screen to see examples.
We use traditional platforms like Figma to collaborate on everything.
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