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WEB DEVELOPMENT · ECOMMERCE · UX/UI

From Industrial Strength to a Digital Experience.

How Tabula built CAT® Garage Storage’s ecommerce experience from the ground up — turning an industrial storage category into a premium, product-led digital storefront.
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THE PROJECT

A powerful product deserved a digital experience to match.

CAT® Garage Storage builds high-quality, heavy-duty garage storage solutions designed for strength, organization, and everyday use.

 

Tabula partnered with CAT Garage to design and develop a complete ecommerce website from the ground up — creating a premium, product-led experience that makes it easy for customers to explore, configure, and shop their ideal garage setup.

CLIENT

CAT Garage
Storage

INDUSTRY

Garage Storage ·
Home Organization

SCOPE

Strategy ·
UX/UI . Ecommerce
Web Development

FOCUS

Product Discovery
Conversion
Brand Experience

PLATFORM

Ecommerce
Website

APPROACH

Strategy → Structure → Design → Development

THE OPPORTUNITY

The products were built for strength. 
The digital experience had to match.

CAT® Garage Storage had a strong product offering built around industrial-grade strength, modularity, and organization. But without an established digital experience, customers needed a clearer way to discover the products, understand the systems, and envision them in their own garage.

 

The opportunity was to build more than an ecommerce website. It was to create a product-led experience that could communicate the quality of the products, simplify a complex range, and guide customers from inspiration to purchase.

The opportunity wasn’t simply to build a website.
It was to create a digital experience where every product, category, and interaction had a clear purpose.

COMPLEX PRODUCT RANGE

Multiple cabinet systems, storage solutions, accessories, and configurations needed to be organized into a simple shopping experience.
run

PRODUCT-FIRST DISCOVERY

Customers needed to quickly understand what each product does, where it fits, and how it can work within their garage.
train

HIGH-CONSIDERATION PURCHASE

Garage storage is a considered purchase. The experience needed to provide enough context, detail, and confidence before customers committed.
own

SCALABLE ECOMMERCE FOUNDATION

The website needed a flexible structure that could support new products, categories, content, and future growth.
THE TABULA APPROACH

We didn’t start with pixels.

We started with the problem.

Before designing the interface, we designed the experience around how customers discover, understand, and shop garage storage.

CAT Garage needed more than a polished ecommerce website. We approached the project as a complete product experience — starting with the product range, customer needs, category structure, and shopping journey before defining the interface.

We connected discovery, education, product exploration, and conversion into one cohesive experience, making a complex range of garage storage solutions easier to understand and shop.

DISCOVER

We started by understanding the products, customer needs, garage storage categories, and the decisions customers need to make before purchasing.

STRUCTURE

We organized the product range into a clear information architecture, creating intuitive pathways across categories, collections, products, and supporting content.

EXPERIENCE

We designed a product-led journey that takes customers from inspiration and discovery to product details, configuration, and purchase.

DESIGN

We created a premium industrial visual system that puts the products first, combining strong hierarchy, product imagery, clear information, and conversion-focused interactions.

BUILD

We translated the system into a responsive ecommerce experience designed to perform consistently across desktop, tablet, and mobile.

THE NEW CAT GARAGE

Built from the ground up.
Designed around the product.


We turned CAT Garage Storage’s product range into a premium digital storefront — combining industrial brand character with a clearer, more intuitive ecommerce experience.

PRODUCT DISCOVERY · ECOMMERCE · UX/UI · RESPONSIVE DEVELOPMENT

PRODUCT DISCOVERY

Clear pathways into garage storage systems, categories, and configurations.

EASY SHOPPING EXPERIENCE

A simplified journey from browsing to product details to purchase.

PREMIUM PRODUCT PRESENTATION

Stronger visuals, clearer information, and a more engaging brand experience.

BUILT FOR STRONGER SPACES.
WHAT CHANGED

Every part of the experience was built to make shopping easier.

We brought CAT Garage’s products, categories, content, and ecommerce journey into one clearer and more product-focused experience.

CLEARER PRODUCT STRUCTURE

Garage storage systems, cabinets, workbenches, and accessories are now organized into clearer paths for discovery.

STRONGER PRODUCT STORYTELLING

Product imagery, features, specifications, and real-world applications give customers more context before they buy.

CONVERSION FOCUSED DESIGN

Clear calls to action and intentional shopping paths make it easier to move from discovering a product to taking the next step.

PREMIUM INDUSTRIAL IDENTITY

The digital experience brings CAT Garage’s industrial character to life through bold visuals, strong hierarchy, and a refined ecommerce interface.

MOBILE-FIRST THINKING

The experience is designed to remain clear, intuitive, and easy to navigate across desktop, tablet, and mobile.

A SCALABLE FOUNDATION

A flexible ecommerce structure makes it easier to expand the product range, categories, content, and future digital experiences.

home page

product page

mobile experience

THE RESULTS

A stronger experience.


A foundation built to grow.

CAT Garage Storage now has a digital experience built to match the strength and quality of its products. By combining a clearer product structure, premium visual direction, and a more intuitive ecommerce journey, we created a storefront designed to help customers discover, understand, and shop with confidence.
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STRONGER BRAND EXPERIENCE

A premium digital presence that brings CAT Garage’s industrial character, product quality, and brand story together in one cohesive experience.

BETTER PRODUCT DISCOVERY

A clearer structure makes it easier for customers to explore storage systems, categories, products, and solutions for their garage.

SIMPLER SHOPPING JOURNEY

A more intentional path connects product discovery, product information, and purchase across the ecommerce experience.

SCALABLE FOUNDATION

A flexible website structure built to support new products, categories, content, and future growth.

+148%

Add-to-cart rate vs old site

4.8 / 5

Customer satisfaction post-launch

3 weeks

Full design-to-handoff timeline

THE IMPACT

A stronger digital experience.
 A foundation built for growth.

The new CAT Garage experience brings the brand, product range, and ecommerce journey into one cohesive digital system — making it easier for customers to discover products, understand their options, and take the next step.

PRODUCT POSITIONING

A stronger first impression

The new experience brings CAT Garage’s industrial character and product quality forward, creating a digital presence that feels as strong as the products themselves.

Stronger product communication

PRODUCT DISCOVERY

Easier to find the right solution

Garage storage systems, cabinets, shelving, workbenches, and accessories are organized into clearer paths, helping customers explore the range more naturally.

Simplified product discovery

USER EXPERIENCE

A more intentional shopping journey

Navigation, product information, imagery, and calls to action work together to create a clearer path from discovering a product to exploring its details.

Clearer path to purchase

ECOMMERCE FOUNDATION

Built to scale with the product range

A flexible ecommerce structure creates room for new products, categories, content, and future experiences as CAT Garage continues to grow.

Ready for future growth

THE NEW CAT GARAGE HOMEPAGE

A stronger first impression

A product-led homepage built around visual storytelling, clear navigation, and direct pathways into CAT Garage’s storage solutions.

Stronger positioning · Clearer discovery

THE PRODUCT EXPERIENCE

A clearer way to explore

Product pages bring imagery, specifications, features, options, and purchase information together in one focused experience.

Better product context · Easier decisions

BUILT FOR SEARCH & GROWTH

A better website is only the beginning.
It also needs to be discovered.

Alongside building CAT Garage’s ecommerce experience, we created a stronger foundation for search, product discovery, paid acquisition, and ongoing digital growth — connecting the website with the channels customers use to find and engage with the brand.

PRODUCT SEARCH

Built Around What Customers Search For.

We structured CAT Garage’s products, categories, and content around relevant search intent, making it easier for customers looking for garage storage solutions to discover the right products.

SEO FOUNDATION

Every Product Has A Searchable Purpose.

Product and category pages were structured with relevant titles, descriptions, headings, URLs, image alt text, and other on-page SEO elements to strengthen organic discoverability.

TECHNICAL SEO

The Foundation Behind Discovery.

We built the technical foundation with structured page architecture, schema, canonical URLs, robots.txt, sitemap configuration, optimized images, and performance considerations.

PAID ACQUISITION

Turning Attention Into Traffic.

Paid advertising helped put CAT Garage’s products in front of relevant audiences, connecting product-focused campaigns with the ecommerce experience and opportunities to shop.

SOCIAL MEDIA

Building The Brand Beyond The Website.

We supported CAT Garage’s social presence with product-led creative, branded content, and campaigns designed to keep the brand visible across social channels.

ECOMMERCE GROWTH

Built To Support More Than A Launch.

The combination of SEO, paid acquisition, social content, and a scalable ecommerce structure gives CAT Garage a foundation for continued product discovery and digital growth.
BUILD THE EXPERIENCE. GET DISCOVERED. KEEP GROWING.

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