A Medical Device Marketing Agency That Builds Your Pipeline and Hands You Control
We build a marketing system around how medical device buyers actually evaluate you, run it alongside your team, and hand you the keys to every account we touch.
- Buyers search for what your device treats or does, not your company name
- Clinicians and procurement teams already research you in AI search before you know they exist
- Every message gets built to survive legal and regulatory review, not scaled back after
- Reporting tracks qualified leads and RFPs, never impressions
Our Partners
Thank you for trusting Tabula as your growth partner.
You're a $1–10M medical device company.
So why do the good RFPs still come from your existing accounts?
Buyers can't find what your device does
Your website is organised around how the company grew.
The procedure, condition or category a buyer actually types into Google doesn’t have a page.
Your agency holds the accounts
The ad account, the analytics, the content.
Years of data you paid for, sitting somewhere you can’t get to.
You can't say anything without upsetting someone
Anything specific enough to actually differentiate your device risks an unsubstantiated or off-label claim, so the message goes generic and describes nothing.
We build the marketing system. You own it. We run it together.
Without Tabula
- Your ad accounts and analytics sit inside someone else's login
- Reports track impressions and traffic
- Your IFUs and spec sheets sit in PDFs Google can't read
- Switching agencies usually means rebuilding from zero
![image 2 [Vectorized]](https://tabula.agency/wp-content/uploads/2026/08/image-2-Vectorized.svg){kind=small}
- Every account is in your name before we run a single campaign
- Reports show qualified leads and RFPs
- Pages built around the procedure or condition your device treats
- Leaving is a Tuesday afternoon of handing over logins
Marketing for medical device companies, built as one system
Paid Ads
Google and LinkedIn ads aimed at people researching your device category, plus the engineers who shape shortlists before procurement begins.
SEO
Buyers search for the procedure your device treats, not your company name. We build pages around that, and unlock specs trapped inside old PDFs.
GEO
Clinicians and procurement teams now ask AI tools before requesting a demo. We make sure those answers name your device by name directly.
Web Development
A site organized around what your medical device actually treats, with a demo or quote request that's genuinely easy to send from any phone.
Social Media
LinkedIn content for clinicians and procurement leads who check you out before a call, plus coverage that turns booth chats into leads.
Your Tabula
Everything mapped, built, and delivered into accounts you already own, one team handling strategy, execution, and reporting end to end.
Medical device marketing: long sales cycles, and a compliance team on every call
In medtech, evaluation cycles often run well past a year, and the decision gets shaped early by the clinicians and biomedical engineers who trial the device before it’s ever specified into a formulary or standing order.
By the time procurement is negotiating price, the shortlist was usually set by the people using it.
A message built for a hospital value-analysis committee stalls with a private-practice buyer, and a message written for one gets flagged by legal for the other.
Medical device marketing: long sales cycles, and a compliance team on every call
Class II/III device manufacturers
Getting found for the procedure or condition your device treats, not just your company name
Surgical instrument and implant makers
Reaching surgeons and OR staff who influence what gets trialed
Contract manufacturers and CDMOs serving medtech
Getting found for the processes and certifications you run
In medtech, evaluation cycles often run well past a year, and the decision gets shaped early by the clinicians and biomedical engineers who trial the device before it’s ever specified into a formulary or standing order.
By the time procurement is negotiating price, the shortlist was usually set by the people using it.
A message built for a hospital value-analysis committee stalls with a private-practice buyer, and a message written for one gets flagged by legal for the other.
Diagnostic and IVD companies
Getting in front of lab directors and pathologists before a tender goes out
Digital health and SaMD (software as a medical device)
Messaging that survives legal review without going generic
Distributor and rep-network models
Building direct demand without cutting across the reps who carry your line
Our approach Your First 90 DaysWith Us
Weeks 1–2 · Audit and compliance mapping
Weeks 3–6 · System build
Weeks 7–12 · Run and adjust
How We Help Two Ways We Can Help
Growth Partnership
We run your growth system alongside you. Standard: website management, SEO, GEO, monthly reporting, and a recurring strategy call. Add ads, social, or Amazon as your channel mix grows.
Built for device companies where marketing is one person’s side project, not a full department. One senior strategist owns your account end to end, with a performance share built into the terms. Six-month start, month-to-month after.
Purchase Your Tabula
We build the full system and hand it to your team: your positioning, the channels worth using, what to say to each stakeholder in the buying process, a site mapped for search, and a way to measure all of it.
You own it outright the day it’s delivered, with up to six months of support built in. Move into a Growth Partnership whenever you’re ready.
From first call to first day
Three Steps to Grow
Free audit and discovery call
Tell us how a device actually moves from a clinician’s interest to a signed order.
Who evaluates it, who holds veto power in procurement or legal, and where deals tend to stall.
You’ll leave the call with an SEO audit and recommendations — ours to give, whether or not you sign with us.
We build your growth system
We map a six-month channel plan built against your actual budget.
Positioning, content, and measurement all get set up within the first month.
Everything lives in accounts registered to your business, never ours.
We run it and grow as partners
We execute the plan, report against the scorecard, and adjust as real data comes in.
Ninety days in, you’ll see the leading indicators start to move.
A device evaluation cycle doesn’t close in a quarter, and we won’t tell you otherwise.