Web Development
Show MeThe Client
- Category: Custom manufacturing
- Products: Custom branded socks
- Customers: Brands and businesses worldwide
- Engagement: Growth Partnership
- Started: May 2023
- Region: United States, Canada, Israel, United Kingdom
Tabula Case Study
Sockrates Custom Socks
Sockrates is a custom sock manufacturer trusted by some of the world’s biggest brands. They make custom socks for Google, Dell, eBay, Disney, Coca-Cola and more.
But they had a problem. Search couldn’t find them online.
We took them from 772 ranked keywords (55 on page one) to over 16,000 (1.9k on page one), and organic traffic up more than 7x, all in under 18 months.
Industry
Custom Manufacturing
Timeline
May 2023 to December 2024
Services
SEO, Website Management
Region
United States, Canada, Israel, United Kingdom
Industry
Custom Manufacturing
Timeline
May 2023 to December 2024
Services
SEO, Website Management
Region
United States, Canada, Israel, United Kingdom
Industry
Custom Manufacturing
Services
SEO, Website Management
Timeline
May 2023 to December 2024
Region
USA, Canada, Israel, UK
Keywords Ranked
0
+
KWs in page one
0
+
Org Traffic/mo
0
+
Impressions/mo
0
k
Domain Authority
0
The Challenge What they Needed
Sockrates had a client list most brands would envy. Google, Dell, eBay, Disney, and more. What they didn’t have was the search visibility to match. Four things stood in the way:
Nearly invisible in search
Just 772 ranked keywords, and only 11 in Google’s top 3, despite a world-class client roster.
Outranked by competitors
Rival sock companies had 5 to 6x their keyword footprint. This was a key objective to address.
A site that held them back
Over 300 technical errors and slow loading times were dragging performance down.
No content or authority engine
Few articles, a thin backlink profile, and no international presence.
They didn't need a bigger name.
They needed the world to find them.
They needed the world to find them.
What We Did
We mapped how Sockrates customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time.
Measurement Foundation
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
Research & Positioning
Mapped their buyers, competitors, and the keywords worth owning across every market.
Site Health & Performance
Fixed 300+ website errors and greatly improved loading times
SEO Content Engine
We built a 12-month content plan and fixed all technical SEO to grow rankings across the catalog.
Gallery Pages
Built 96+ client gallery pages and 15+ industry-specific pages.
Digital PR & Backlinks
Secured several major publications and doubled referring domains.
International SEO
Launched and optimized a United Kingdom and Canadian version of the website.
Link-Worthy Assets
Developed a sock recycling program that earned attention and links.
Regular Reporting
Built their Tabula scorecard and reported against targets weekly and monthly.
The Impact What We Accomplished
Measured from May 2023. Data from SEMrush, Google Search Console and GA4.
SEO Results
772 → 16.5k
Keywords ranked (~21x)
11 → 371
KWs in Google’s top 3 (~34x)
55 → 1,843
KWs on page one (~34x)
0 → 137
AI Overviews/mo
Organic Results
915 → 7k
Sessions/mo (~7.6x)
57k → 420k
Impressions/mo (~7x)
490 → 5.3k
Clicks/mo (~11x)
567 → 6k
KW Footprint vs comp. (~10x)
Authority Results
199 → 393
Referring domains (~2x)
535 → 1.3k
Backlinks (~2.4)
8 → 25
Domain authority (~3x)
14 → 26
Domain rating (~2x)
Content Results
25 → 114
Blogs published (~4.6x)
100+
Value driven articles
300+
Website errors fixed
110+
New pages developed
Hover or tap your screen to see the progress made.
SEO Before & After
Sockrates Custom Socks is capturing market share against industry titans in preparation for an AI-driven world.
What We Made
Hover or tap your screen to see examples.
We use traditional platforms like Figma to collaborate on everything.
You approve everything first.
The feedback What they say
The team at Tabula was so great to work with.
Carlos is really strategic and explains things clearly and got us the results we were looking for.
Highly recommended!
Carlos is really strategic and explains things clearly and got us the results we were looking for.
Highly recommended!
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