Sockrates is a custom sock manufacturer trusted by some of the world’s biggest brands. They make custom socks for Google, Dell, eBay, Disney, Coca-Cola and more.
But they had a problem. Search couldn’t find them online.
We took them from 772 ranked keywords (55 on page one) to over 16,000 (1.9k on page one), and organic traffic up more than 7x, all in under 18 months.
Custom Manufacturing
May 2023 to December 2024
SEO, Website Management
United States, Canada, Israel, United Kingdom
Custom Manufacturing
May 2023 to December 2024
SEO, Website Management
United States, Canada, Israel, United Kingdom
Custom Manufacturing
SEO, Website Management
May 2023 to December 2024
USA, Canada, Israel, UK
Sockrates had a client list most brands would envy. Google, Dell, eBay, Disney, and more. What they didn’t have was the search visibility to match. Four things stood in the way:
Just 772 ranked keywords, and only 11 in Google’s top 3, despite a world-class client roster.
Rival sock companies had 5 to 6x their keyword footprint. This was a key objective to address.
Few articles, a thin backlink profile, and no international presence.
We mapped how Sockrates customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time.
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
Mapped their buyers, competitors, and the keywords worth owning across every market.
Fixed 300+ website errors and greatly improved loading times
Secured several major publications and doubled referring domains.
Launched and optimized a United Kingdom and Canadian version of the website.
Measured from May 2023. Data from SEMrush, Google Search Console and GA4.
772 → 16.5k
Keywords ranked (~21x)
11 → 371
55 → 1,843
KWs on page one (~34x)
0 → 137
AI Overviews/mo
915 → 7k
Sessions/mo (~7.6x)
57k → 420k
490 → 5.3k
Clicks/mo (~11x)
567 → 6k
KW Footprint vs comp. (~10x)
199 → 393
Referring domains (~2x)
535 → 1.3k
Backlinks (~2.4)
8 → 25
Domain authority (~3x)
14 → 26
Domain rating (~2x)
25 → 114
Blogs published (~4.6x)
100+
Value driven articles
300+
Website errors fixed
110+
New pages developed
Hover or tap your screen to see the progress made.
Sockrates Custom Socks is capturing market share against industry titans in preparation for an AI-driven world.
Hover or tap your screen to see examples.
We use traditional platforms like Figma to collaborate on everything.
You approve everything first.
