How a Performance-Based Marketing Agency Actually Gets Paid
Most agency pitches sound like results-focused pitches. Most agency contracts still charge you the same whether results show up or not. A performance-based marketing agency…
Where to Spend Your Marketing Budget: Ads, GBP, or AI Search First
Most small businesses split their marketing budget evenly across Google Ads, their Google Business Profile, and whatever "AI search optimization" means this quarter. That instinct…
Google Ads for Contractors: What the Lead Actually Costs
Cost per lead is the number every Google Ads dashboard hands you first, and it's the number most contractors use to decide whether the campaign…
The Google Ads Negative Keyword List Most SMB Accounts Are Missing
Negative keywords stop your budget from serving clicks that were never going to convert. Most SMB accounts have a list, but it stops at the…
What Google Ads Management Should Include (And What You Should Own)
Your agency sends a monthly report. Impressions up, cost per click down, conversions "trending well." Then you check the bank account and nothing has changed.…
How to Audit Your Own Google Ads Account?
Your Google Ads dashboard says conversions are up eleven percent this month. Your bank account says nothing has changed. Both of those things can be…
PPC for Small Business: What You’ll Pay and What You Get
You tried Google Ads once. You got clicks, watched the impressions climb, then counted your actual new customers a few weeks later and switched the…
What Is a Good ROAS? Benchmarks, and What Actually Moves It
You are looking at a 3.4x ROAS and you cannot tell whether to celebrate or panic. Your agency calls it strong. A blog post you…
How to Set Up a Google Ads Campaign for Your Small Business (Without Wasting Your Budget)
The average Google Ads account wastes $1,127.54 every month. That figure comes from WordStream by LocaliQ's 2026 performance study, which ran 251,236 account assessments across…